Just like that, we celebrate another blogiversary! Thirteen years ago today, I launched Lovely Chicas, and it has truly been one of the greatest blessings of my life.
I don’t think I’ve shared how this journey began. A few years before Lovely Chicas came to life, I had the privilege of working for someone very special, Brenda Bauzo. She is an entrepreneur and successful businesswoman; I aspired to be like her. Brenda introduced me to the world of blogging and gifted me Gary Vaynerchuk’s book, “Crush It,” encouraging me to create my own blog. That was the spark that ignited my journey, leading me to dive deep into the World Wide Web and googling “how to start a blog.” Brenda is a strong woman of faith who always has given me unwavering support and protection like a mother. I will forever be grateful that God brought her into my life.
It took time to launch this platform as I researched and prayed for the perfect name. As a perfectionist, I was determined to do it right. I also had to build the confidence to share my life with the world; I was terrified. I officially launched Lovely Chicas in 2012, and if there’s one regret I have, it’s taking too long to start because of fear and the pursuit of perfection.
So, my advice to anyone thinking about starting something new: don’t let fear and doubt hold you back. Take that leap of faith! If you stumble, just get back up and try again. There will never be a perfect moment, so embrace the journey as it unfolds. Most importantly forget about the opinions of others; people are going to judge and talk whether you do things right or not.
I never imagined the success that would follow the launch of Lovely Chicas. This platform has always been about empowering and inspiring women to love themselves unapologetically. Growing up with strict parents and in a legalistic religion, I often felt restricted to be myself. Lovely Chicas became my digital haven, a place where I could freely express myself and inspire others to do the same. I’ve shared my passion for fashion and my life story—the ups and downs, being as open, vulnerable and transparent as possible—because I truly believe my experiences could help others.
Here’s a fun fact about me: I’ve never been the kind of “pick me” girl who craves attention or dominates the room. In fact, such behaviors have always irked me. As an introvert, I thought I could remain behind the screen with Lovely Chicas, but as success came, I found myself thrust into the spotlight. I’ve had incredible opportunities—collaborations with brands, appearances on TV and radio, nominations for prestigious awards, features in magazines, billboards, opportunities to host events, interviews with celebrities as well as business ventures as a social media & digital strategist and influencer manager.
My life looks very different now than it did just a couple of years ago. The hacking of my main social platforms significantly impacted my career and left me feeling less active and connected. It was a devastating blow, and the emotional toll was immense. I vividly remember sitting on my grandmother’s bed in November 2022, tears streaming down my face as I battled to recover my platforms and reached out to Meta for help. In that moment of despair, God spoke to me, assuring me that I needed to trust Him and let Him take control.
In 2024 my grandmother’s health had also declined significantly, and she couldn’t be left alone not even to sleep. Either my aunt or I slept with her. Just a month before my grandmother passed away, I was sleeping beside her. That morning, as I woke up in the same spot where God had spoken to me in 2022, I found myself reflecting on my journey. For the first time, I didn’t feel anger over what I had lost; instead, I focused on the beautiful memories. I had an honest and heartfelt conversation with God.
I asked God why I had to lose my social platforms, and His voice was very clear: “I needed to have you hidden.” His words were crystal clear, and tears streamed down my face as everything became evident. I realized that there was a greater purpose behind it all.
Beyond the recognition or success, my greatest joy has always been the heartfelt messages from my readers, especially from those who tell me that my stories helped them through dark times, even helping some find their way out of depression or suicidal thoughts. Through this platform, I’ve accomplished so much, but my happiest moments have been when visiting women and children’s shelters or leading teen conferences on self-love.
I’m very grateful and honored for these past 13 years. Creating Lovely Chicas will always be my greatest pride and joy. Thank you all for allowing me to be a small part of your daily life and journey. Here’s to many more years of inspiration and connection!
Be Lovely, Be You
Charlene Gonzalez
