About

Hi, I’m Charlene!  I’m so thrilled to welcome you to Lovelychicas.com – a vibrant online world I’ve created just for you. As the creator behind this blog, I invite you to join me on this exciting journey filled with inspiration, creativity, and a sprinkle of fun.

Since 2012, Lovelychicas.com has been my passion project, my digital haven where I’ve poured my heart into sharing everything I adore—be it faith, fashion, beauty, food, travel, or just life’s little tips and tricks. I believe in the power of personal stories, and through sharing mine, I hope to empower and uplift you along the way.

Now, let me take you back a bit. Growing up Pentecostal with strict parents, I often felt like I was living in a box—stifled and unable to truly express myself. But despite that, I always dreamed of diving into the fashion world. It’s a space that can feel pretty superficial, but I craved something real and genuine. So, I took a leap of faith and created this platform where I could be unapologetically me—and inspire you to do the same!

I’ve faced my fair share of challenges: church hurt, family drama, toxic relationships, and battles with depression and self-esteem. But I’ve learned that sharing these experiences can bring hope. Little did I know that this blog would evolve into a thriving community and help me grow into a successful blogger, influencer, content creator, and media personality. Over the past 12 years, I’ve collaborated with amazing brands, celebrities, and influencers, allowing me to bring you authentic and engaging content that I truly believe in.

Beyond the blog, I’ve had the privilege of showcasing my voice and perspective on television and radio, connecting with even more incredible people along the way. Oh, and I’ve been honored with some nominations for prestigious awards, which just goes to show how dedicated I am to my craft and sharing what I love.

But let’s get a little personal!  I was born and raised in New York but for 16 beautiful years I lived in Puerto Rico where I truly discovered my Latin roots. Though I’m a proud “Nuyorican” I have a deep love for Asian cuisine. I’m a passionate lover of Asian food, an avid fan of K-dramas and K-pop. In my free time, you’ll often find me exploring new Asian restaurants, binge-watching the latest K-dramas. When it comes to Asian cuisine, my taste buds come alive with excitement. From the delicate flavors of sushi to indulging in a steaming bowl of ramen or savoring a good bubble tea, my love for Asian food knows no bounds.

On the professional side, I am a social media manager, digital strategist and influencer marketer. I thrive in the fast-paced world of digital marketing, where I combine my creativity and analytical skills to develop effective strategies that drive engagement and growth. With a deep understanding of social media platforms, content creation, and audience targeting, I help brands and influencers navigate the ever-evolving digital landscape and achieve their marketing goals—because let’s be real, it can be a wild ride!

Faith is my anchor. I’m a devoted follower of Jesus, and my relationship with Him guides every step I take. It gives me purpose and clarity, especially in the ever-evolving world. My faith in Jesus has been my guidance.  My mission, to share God’s love and grace with all of you.

Now, about that name—“Lovely Chicas.” It’s more than just a title; it embodies the beauty and strength within each of us. “Lovely” reminds us of the love that surrounds us, while “Chicas” is a latin term that celebrates the incredible uniqueness and strength of women. Through this blog, I hope to inspire and motivate you, sharing my journey as an authentic woman navigating this beautiful, messy life.

Thank you for stopping by Lovelychicas.com! I hope you find joy, inspiration, and a sense of community here. Always remember to be true to yourself and embrace your own unique loveliness—because you are beautiful just as you are. Be lovely, be you!